Rustler steak house
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"Can you imagine seeing these cowboys with these dirty clothes and missing teeth and wanting to dine in that restaurant?" While the cowpoke commercials were "cute," says Sullivan, they were a classic case of bad marketing. Sullivan, a former Marriott executive who is Tenly's chairman, president and chief executive officer. The excessively Western theme was "hokey," says James M. in 1983, is counting on its new look - including facelifts for the chain's 71 restaurants - to reposition it for a shootout for customers with steak-house industry leaders Ponderosa, Bonanza and Sizzlers. And Tenly Enterprises Inc., a privately held Rockville firm that bought Rustler from Marriott Corp. Image isn't everything in the intensely competitive budget-restaurant business, but it is important, especially when it comes to luring diners inside for their first bite. In the new commercials now airing from Virginia to New York, pin stripes and neat ties have replaced suede chaps and dirty kerchiefs, and diners are more likely to drive in with coworkers than to ride in with cowpokes from a week on the range.
Rustler steak house tv#
Rustler Steak House customers used to ride through TV commercials on their broken-down mules looking more like desperadoes than diners.īut times have changed for the once-ailing budget-restaurant chain, and so has the image it is trying to promote.